Good sales letters work wonders on the web, and they only need a few adjustments from their parents, the paper versions.

People want information, so you have to give it to them quickly and easily. Your sales letter should be split into several pages, each addressing a particular concern. Most people will read from start to finish, then re-read a particular part before they buy. On the web, that part must be just one click away! Simple navigation buttons down one side enables effortless backtracking, as you can see in the example above.

Sales letters make sales - it's a fact, but why stop there? The same rules and techniques can also be used to help get you a loan, negotiate a discount holiday or even get you elected!

Not many people know about this, but there is another very good reason to visit Yanik's site. Almost hidden, you can only find it by clicking the "P.S. Click here if you've decided not to order" link right at the end. What am I getting so excited about? A FREE 'mini-course' called,

"7 Direct Mail Secrets Guaranteed To Create A Stampede of New Business!"

If you have any interest in the 'secrets' that make people beg for whatever you write about, rush over to Yanik's site and grab this free course! (Do It Now)

Do not forget our example, hypnotic writing. Glance through the pages, and if his techniques excite you, start using them! Click Here For Your Copy.

Published by the same company as hypnotic writing, Killer Copy Tactics interactively teaches you "how to turn words into cash". Written by David Garfinkel, known by many as "The World's Greatest Copywriting Coach", this is another course to really get your teeth into. Click Here to Try It.

I'll leave you with one final thought, which could save you a lot of time...