Building a Site Around an Associates Program

You don’t have to start from scratch with a brand new site, you could just be adding a new section to an existing one. Whichever you choose, this approach will require a lot of effort and will be slow to get going. I tend to use quicker methods, but have often wanted to give this technique a more committed attempt.

Let’s assume you have found what you consider to be the best associate program ever. It could be very profitable, but using this program on your existing site(s) would not be appropriate. If it is a truly great program, then it may be worth putting a new site together on a related topic, specifically so that you can use it.

The main advantage of doing this is the large number of highly targeted visitors that you should be able to attract. Directories like yahoo will list web sites that they consider to be worthy. If you can convince yahoo to list your site, then you will get a lot more visitors! You may also be able to get links from web sites similar in content to your own, which is also an excellent source of new visitors. Setting up your own mailing list and message boards and all sorts of other things that are highly targeted to the affiliate program in question will also become possible, and the benefits could potentially be huge! If you put enough effort into designing and promoting your new site, then you could be getting more visitors to it, than to others of your sites before too long. The possibilities are endless!

The vital point is of course, that a high proportion of visitors to this new site will (if you’ve written it well) purchase through your affiliate program.

Things to include in a new site could be:

  • Reviews of products (and links to them using your affiliate code!)
  • Detailed experiences of…..
  • Articles, help and advice about related topics and products
  • Message boards and guest books
  • A mailing list
  • Lot’s of pictures (if you were trying to sell cars, then people will want to visit your site for pictures of cars)
  • Whatever else you can think of

Tip: Look at sites which already have the attention of your target audience, and see why they are so great. If you can improve on the top features of all the top sites, then you will have the best on the net! I am not suggesting that you copy their content, just use it to help you generate ideas. If anything you produce is too similar to the contents of another site, then you could find yourself in big trouble – be overcautious when it comes to copyrights and trademarks!

Mostly that was all about starting a site from scratch. Now, a quick example of adding a new section to an existing site:

Let’s assume you run a web site of interest to web masters. Maybe it’s about graphic design, or perhaps you review HTML editors. As you are a beginner with associate programs, you decide to try one about marketing in order to ‘learn the ropes’. You already have a fairly well targeted audience at your site! It is easy to add some links to your main menu under the heading of “Marketing and Promotion – getting more visitors to your web site”. For example, the above could link to a new menu, which may look something like this:

My hints and tips A collection of my most successful promotion techniques, and how I have used them to increase the number of visitors to my site.
An interview with Corey Rudl- worth reading! Corey Rudl is one of the greatest internet marketers of our time. He gets over 4 million visitors to his web sites and does 5.2 million dollars in sales online each year. In this interview he reveals how he got started, and some of what he did to make money on the net. He doesn’t give away all his secrets. If you want the lot, then you will have to buy his marketing course.
SPAM, why not to send it and how to stop receiving it. We all get junk mail, it’s a fact of life. If you have ever considered using it to promote your web site then you simply MUST read this page. I guarantee that it will put you off for life.
Also in this part of the site, I detail a few ways that will help you to avoid your email address being collected from your web site. These are simple yet effective, and every webmaster should know about them.

These pages may be very different to any that you would make, but that is good! Do things your way, and they will fit into your site. For those of you who do not know, Corey Rudl runs an affiliate program, and his site is mentioned in the interview. After reading it, people will hopefully want to buy his marketing course.

In this example, one page out of three is for the associate program, and the other two are there to add value, and encourage your visitors to take the time to read the site. It is sensible to refer to the affiliate program page from each of the others if you can, just to make sure that people will read what you want them to. Installing a program in this way can be hugely effective. You have added a few extra pages to your site, shared some of your own experiences with your visitors, and blended in an associate program with perfect harmony! It doesn’t get much better than that!

Discalimer: These pages contain only hints, tips and suggestions that I hope you will find useful. I give no guarentee that any of them will work for you, and will not be liable for the consequences of following the advice on this site. Do so at your own risk!